Proving The Pulling Power Of A Celebrity Owner American Rapper Post Malone Sold 50000 Bottles Of His Southern French Ros During A Two
As reported by TMZ, Malones rosé proved so popular that it crashed the Vivino app on the morning of the sale due to unprecedented demand.
Called Maison No. 9 after the rappers favourite tarot card the nine of swords the pink officially went on sale today and is available to buy in most US states priced at US$21.99 a bottle.
The rosé was created in partnership with the rappers entrepreneur friend, James Morrissey of Global Brand Equities, and music manager Dre London.
The trio created the wine by working closely with vintner Alexis Cornu of Provence winery group MDCV, with Malone making frequent trips to France while on tour last year.
A 2019 Méditerranée IGP, the pale pink is made from 45% Grenache, 25% Cinsault, 15% Syrah and 15% Merlot, and offers notes of ripe pineapple, pear and strawberry, and a clean, dry, crisp finish.
The pink is housed in a tall bottle with an elongated neck and a glass stopper shaped like a castle turret.
Rosé is for when you want to get a little fancy. I have been thinking about doing my own wine for a while. It was great to work with Global Brand Equities because they understood the vision. Maison No. 9 goes down smooth, youre all going to love it, Malone said when news of the wine was announced.
According to Forbes, Malone developed an interest in wine after enjoying some knockout bottles from actor Mark Wahlbergs impressive fine wine collection.
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Post Malone Has Franzia In The Fridge But Bordeaux Is His Favorite Of All Time
Post Malone is one of the hottest artists on the planet today, and hes also one of the busiest. Three months since his Runaway Tour wrapped in March, raking in more than $95 million, and less than a year since the September 2019 release of his chart-topping album Hollywoods Bleeding, he somehow found time to develop his own rosé brand. Not bad for someone who just celebrated his 25th birthday on July 4.
According to Post, a.k.a. Posty , Maison No. 9 was conceived of during a pre-Grammys dinner conversation in early 2019 with his manager, Dre London, and spirits entrepreneur James Morrissey. The trio found themselves at a vineyard in Provence 10 days later. There, Post helped guide the final blend of Maison No. 9 Grenache Noir, Cinsault, Syrah, and Merlot and he drew up sketches for what would ultimately become the bottle design and label. The No. 9 is a nod to the nine of swords in tarot symbology, which the soft-spoken singer/songwriter/producer has tattooed on the right side of his face.
Like the music hes famous for, Post Malones rosé has earned fast fans. Despite the unseasonably late June debut , within two days of its launch, 50,000 bottles of the label were sold. Now posted up in his own mountainside maison in Park City, Utah, Post assures VinePair he still has plenty of room for his kegs of Bud Light. Below, the Syracuse, N.Y.-born rapper and international superstar shares whats behind the curtain .
drop!
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E & J Gallo Winery To Handle Distribution Sales Of Maison No 9
Grammy nominated, multi-Platinum recording artist Post Malones French rosé wine, Maison No. 9, is now available online and will be on shelves beginning July 1. Maison No. 9 is a light, high-quality, accessible rosé from Provence, France, that will be available with exclusive distribution and sales support from E. & J. Gallo Winery, Modesto, Calif.
Developed in partnership with friend and entrepreneur James Morrissey of Global Brand Equities, and Dre London, long-time music manager and Founder of London Entertainment, the collaboration is designed to break down the traditional perceptions around wine and its barriers for consumers.
Maison No. 9 was born from an idea to bring together a best-in-class winery with Post Malones love of the Mediterranean lifestyle and rosé, the company says. Morrissey, an Irish-born entrepreneur, introduced Post and Dre to the opportunity first over stories at dinner in Los Angeles, followed by a visit to the vineyard in Provence just days later. Deep-rooted knowledge of the entertainment industry, along with a shared hustle mentality and love of wine, gave the business partners confidence that the venture would succeed, it adds.
Working closely with winemaker Alexis Cornu, the founders spent much of 2019 in-between Posts sold-out tour dates traveling frequently to the winery. They tried many grape varietals and sampled more than 50 blends until they developed a new blend of premium rosé with which they were happy.
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The result is Maison No. 9, which is named after Malones favourite tarot card, the Nine of Swords. According to the tasting notes, the inviting aromas of freshly picked fruit, such as ripe pineapple, pear and strawberry, meet hints of sweet French desserts once uncorked. The clean, dry, crisp finish is balanced and round with a texture that is mouth-watering and savoury, perfect for drinking on its own or with a variety of dishes.
In a statement, Malone said that rosé is for when you want to get a little fancy.
Its a nice switch-up and I have been thinking about doing my own wine for a while, he added. It was great to work with Global Brand Equities because they saw the vision and we got to do some super cool stuff. Maison No. 9 goes down smooth, and youre all going to love it!
Maison No. 9 is due to launch next month in both stores and online you can find out more information about the wine by visiting the products official website.
Earlier this week, Malones lifestyle brand Shaboink announced a partnership with humanitarian aid organisation Direct Relief to donate 40,000 face masks to frontline workers in North America.
In addition, Shaboink originally conceived as a cannabis brand is now accepting pre-orders for its new clean kits. The kits contain an assortment of cleaning accessories, including Shaboink-branded gloves, masks, hand sanitiser and even Vitamin C. Orders are currently scheduled for shipping between 1 and 15 June.
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Post Malone has launched his own rosé wine in time for the great British summer, called Maison No 9.
The new wine will be available in Tesco supermarkets and independent wine retailers across the UK from 3 June.
It comes just as forecasters predict drier and sunnier weather as June arrives, with temperatures close to average for the time of year compared to May, which is on track to be the wettest on record.
Malone, a Grammy Award-nominated artist, collaborated with music manager Dre London and James Morrissey of Global Brand Equities to come up with the pale pink wine, which was perfected by Provence winemaker Alexis Cornu.
The three met before the 61st Grammy Awards in 2019 to discuss a vineyard in the south of France and agreed to create a rosé wine blend that would stand out as their personal favourite.
Fruity And Pleasant Not Too Sweet
I loved everything about my experience with Post Malones rosé, which was exactly how it should be. First, I found it in a box in my basement. Second, it was too tall to fit in my fridge. It has a screw top like a fifth of Jack Daniels but with the elegant neck of a swan. I thought it might taste like some of Posts other collaborations such as a Dorito or a Bud Light but it tasted mostly like rosé: fruity and pleasant, not too sweet. The tasting notes on Wine.com said it was like strolling through a pleasant garden, so I closed my eyes and imagined doing that with Post, sipping from two solo cups of his pink drink, perhaps on the grounds of his cursed house. It was very nice. Bridget Read, writer
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New Wine Blend Comes In Time For Warmer Weather Across Britain
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Post Malone has launched his own rosé wine in time for the great British summer, called Maison No 9.
The new wine will be available in Tesco supermarkets and independent wine retailers across the UK from 3 June.
It comes just as forecasters predict drier and sunnier weather as June arrives, with temperatures close to average for the time of year compared to May, which is on track to be the wettest on record.
Malone, a Grammy Award-nominated artist, collaborated with music manager Dre London and James Morrissey of Global Brand Equities to come up with the pale pink wine, which was perfected by Provence winemaker Alexis Cornu.
The three met before the 61st Grammy Awards in 2019 to discuss a vineyard in the south of France and agreed to create a rosé wine blend that would stand out as their personal favourite.
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Get your Post Malone tickets soon if you want to be a part of his upcoming shows. The hip-hop/pop/R& B artist has garnered millions of fans worldwide it might not be wise to wait until the last minute to grab your tickets to the shows.
Malone has released four studio albums, 36 singles, 39 music videos, and one mixtape to date. He has sold 95 million digital singles and approximately 13 million albums in the US, making him the 8th best-selling digital artist. The artist has sold more than 80 million records worldwide and won ten Billboard Music Awards, one MTV Video Music Award, three American Music Awards, and six nominations for the Grammy Award.
Post Malone has performed four headlining tours and three opening acts for Fetty Wap, Future, and Justin Bieber. He is ready to embark on his Twelve Carat Tour, and fans can hardly wait to see the upcoming Post Malone concerts. The tour will make stops in Toronto in September and Vancouver in November. Keep track of the Post Malone tour schedule to learn about additional tour dates and venues.
Fans can purchase tickets for a Post Malone event online if they dont want to visit the box office and stand in long queues. Online ticketing websites are a convenient and secure means for fans to buy their tickets safely. However, beware of fraudulent sites and scammers by researching the websites you plan to purchase from.
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Mirabeau Toile Provence Ros 2019 13%: 15 Sainsburys
An award-winning gastronomic rosé, this bottle of wine is the product of an English couple, Stephen and Jeany Cronk, who moved to Provence in the Noughties, to set up their own winery. In our round-up of the best Côtes de Provence wines, it was hailed for its blend of pear, orange and tangerine flavours.
For more inspiration on boozy beverages to stock up on this Christmas, read our round-up of the best champagnes and whiskies from around the world
IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.
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Lalomba De Ramn Bilbao Rosado 2018 75cl 13%: 30 Amazon
This option was picked as the best buy in our round-up of the best rosé wines, with the reviewer praising its elegant acidity and describing it as a wine thats as perfect as a sunny Spanish evening. It features Orchard and red fruit flavours which are tempered by mineral notes and is made from only perfect, hand-picked berries found in the Rioja Alta region of Spain.
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We had dinner that night in LA, and five days later I met the guys in Dublin where they were doing a show, Morrissey says. Three days later, we were in the south of France tasting the liquid at the winery. That was 10 days after the first discussion. These guys dont wait around when they see an opportunity.
Maison No. 9 debuts nationally in June.
Maison No. 9
The impromptu visit to MDCV Winery meant a frantic re-structuring of plans, security details and logistics in the middle of a European tour, including a last-minute private plane charter from Paris to the south of France. That summer, Post Malone gave Apple Musics Zane Lowe a preview of the wine and taped an interview from the winery the candid conversation aired Sept. 6, 2019, on the eve of his Hollywoods Bleeding release. The winery, located near Saint-Tropez in the French Riviera, makes a cameo in the video for Malones Saint-Tropez, released days after the Apple Music interview aired.
I wanted to make something that after a long, anxious day, and youre working your ass off and nothing seems to be going right, you can sit at home and relax, have a couple of glasses, the musician told Zane Lowe.
In recent years, launching a new spirits brand is what the perfume or accessory launch was once a generation ago. Jay-Z, Kate Hudson, Drake, and Aaron Paul and Bryan Cranston are just a few of the names with partnerships or ownership in spirits and wine brands.
Maison No. 9
Aop Beaujolais Rose Carremont France 3l: 35 Morewine
Bag-in-box wines have been tainted with an unsophisticated reputation in recent years but, thanks to a new generation that boast more eco-friendly credentials, theyre making a comeback. In our roundup of the best boxed wines, this rosé was selected for its combination of fruity flavours that make it dangerously easy to drink. Even better, when youve finished your box, you can put the cardboard in with your recycling and send back any plastic back to MoreWine who work with recycling company TerraCycle to ensure nothing ends up in landfill.
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Tasting Notes For Post Malone Maison No 9 Ros Wine
The color of this beautiful wine is a stunningly bright and soft shade of pink. Intense and inviting aromas of freshly-picked fruit, strolling through a flower garden. Scents of ripe pineapple, fresh pear and strawberry meet hints of sweet French confections. From the first taste it is zippy, fresh and dances crisp across the tongue. The incredible acidity is met by fresh red and tropical fruits that balance with a clean finish. This dry, classic Rosé is wonderfully balanced and round with a texture that is mouthwatering and savory.
If you are a Post Malone fan, you might notice that the image on the bottle takes inspiration from one of his tattoos. For Post Malone, tattoos are very meaningful and he wanted to include different parts of himself in the bottle. The name itself is based off of his favorite tarot card. Get Post Malone gifts for every fan in your life at the lowest prices!
The ideal style of Rosé for any occasion Post Malones wine is the perfect pairing with friends. Whether an aperitif by the water or with food, this fresh wine is quite versatile. Great matches to this rosé include a variety of fresh, meatier fish and shellfish, summer salads from the garden and the classic French roasted chicken.
Blend: 45% Grenache Noir, 25% Cinsault, 15% Syrah, 15% Merlot
| Winery |
Singer Says: Ros Is For When You Want To Get A Little Fancy
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Post Malone has announced he will be launching his own brand of French rosé in time for summer.
On Wednesday, the rapper shared a photo of himself to Instagram, where he can be seen dressed in a tux and holding a glass of his new pink wine, Maison No 9 a name inspired by the 24-year-olds favourite tarot card, the Nine of Swords.
To create the rosé, the Circles singer teamed up with entrepreneur James Morrissey of Global Brand Equities and music manager Dre London.
According to the trio, the idea to create a wine first came about during a dinner in Los Angeles. Just days after the initial conversation, they travelled to Provence, France, where they worked with winemaker Alexis Cornu to try different grape varieties.
The result is a wine with a Provencal Pink colour that features notes of freshly picked fruit.
Inviting aromas of freshly picked fruit, such as ripe pineapple, pear and strawberry, meet hints of sweet French desserts once uncorked, the wines description reads.
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Post Malone Reveals New Maison No 9 Merchandise And Bottle
Post Malones French rosé, Maison No. 9 has become a hot commodity, and now the artist is selling branded merchandise.
Posty, James Morrissey of Global Brand Equities, and music manager Dre London took to Twitter to reveal its 2021 Maison No. 9 launch, which includes merch like t-shirts, hats, and hoodies. The group has also revamped the rosé bottle, giving it a new logo and overall design.
The launch is set to take place on Thursday, April 8 at 12 p.m. ET. The new bottles of rosé will be available on Vivino and customers who buy a bottle will get a 20 percent discount code for the clothing collection. Malones first iteration of Maison No. 9 is still available on Vivino and Drizly.
He announced the arrival of the new alcohol brand last May, which he co-founded alongside his longtime manager London and friend Morrissey. I wanted to make something that after a long, anxious day, and youre working your ass off and nothing seems to be going right, you can sit at home and relax, have a couple of glasses, Malone told Zane Lowe about his rosé wine at the time.
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