Saturday, June 1, 2024

How To Photograph Wine Bottles

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How to Photograph Wine Bottles | Bold Look

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Techniques To Get A Flawless Finish Photographing Wine Bottles

Wine bottles are one of the most challenging products for visual content creators to work with. Due to their reflective nature and often translucent contents they are prone to picking up unwanted highlights, surface marks and environmental reflections.

To get a polished finish on your bottle there are some simple techniques you can implement into your workflow. Read our guide below to learn how you get can higher quality results from your next wine photoshoot.

Once you’ve got your technique down pat you’ll some creative ideas for styling your next wine photoshoot, don’t miss our blog

How To Photograph A Glossy Object: Bottle

byUrs Recher

Here I try to solve the classic photographic problem of the shiny red wine bottle with only one single light source. To make it not too easy, the label also has shiny parts, in addition to matte elements. The bottle is to stand on a wooden table, and receive continuous contour lights over the entire length, which emphasize the shape of the bottle.

As light shaper I decide on a softbox 60×100 cm . This is long enough to produce the above-mentioned contour light and wide enough to get a gradation on an acrylic plate . This gradation of light makes the bottle appear round.

A few centimeters of the softbox hit the bottle directly and provide the clear contour. At the same time, this light is used on the opposite side via a white piece of cardboard to illuminate the contour on the left.

A piece of black background paper separates the contour light of the softbox from the beginning of the gradation. On the left, this separation is controlled by the distance between the reflectors and .

A relatively large white cardboard reflects the light coming from the right onto the left side of the bottle and the label.

To pull the reflections in the bottle and especially the contour lights all the way down, I cover the table with aluminum foil. Once the bottle is perfectly illuminated, I remove it and photograph the empty table, then I mount the red wine bottle in this shot.

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Excellent Wine Photography From A Wine Blog + Ten Photography Tips For Better Pictures

Article filed in:Features » More » Excellent wine photography from a wine blog + Ten photography tips for better pictures

The Svensson Taster is the strange name of a wine blog written by David Lindén. It is in true traditional blogging spirit, short and personal stories about what David drunk and sometimes ate. David has also at one point written a guest article here on BKWine Magazine.

But what really distinguishes The Svensson Taster blog from other wine blogs are the photographs. Virtually without exception fantastic pictures. Even though almost all the images are of simple and mundane things like wine bottles and glasses.

There are few other wine blogs that even come close to the picture quality that David regularly shows on The Svensson Taster blog.

Even most wine magazines would have something to learn. I think that probably none of the Swedish wine magazines have bottle pictures and glass images which regularly keeps such a high quality that David does.

David is not at all a photographer. I think he is a teacher. But if he someday gets tired of screaming kids and test correction then there is probably another career to think about.

I asked David if he wanted to make a new guest article on BKWine Magazine, but this time only with pictures. And suddenly one day a mail with nine pictures landed in my inbox.

Here they come.

I thought it might be fun to give some of my own personal comments to the pictures too Please indulge me.

Center And Align The Bottle For Photographing

Pin by School of Digital Photography on Photography Tips ...

The next step is to make sure that the label is straight and centered when looking through the camera.; You can use the edges of the label to help you center the label. Keep the distance at edges of the label the same for both sides.

Center the label for the camera

If you have a label that wraps all the way around the bottle, use the main text or logo as a guide for the center.; Rotate the bottle as needed to make sure that you have it centered.

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Diy Glittered Izze Bottles Perfect For Vases And Other Decorations

At Organize Your Stuff Now, we found this adorable repurpose idea for glass bottles. With just a bit of glue and glitter, you can create these lovely bottles that are perfect for vases or any decoration that you want. You can use them as centerpiece vases for reception tables for a wedding or any other special event. They are easy and relatively inexpensive. You just have to have a few glass bottles on hand and then purchase the glue and glitter. You can use electrical tape to mark off areas of the bottles that you dont want to glitter and make your own patterns.

DIY Instructions and Project Credit ;organizeyourstuffnow

Use Diffusion Paper To Soften The Light

I prefer to use a roll of Lee 216 white diffusion paper. Its a quality product that is easy to work with. Simply set up a C-stand and hang the roll in front of your strip box.

Lee 216 diffusion paper is perfect for creating a pleasing reflection on a wine bottle.

A sheet of white semi-translucent acrylic will also work too.;

Pop-up diffusers could be used but they arent as good as diffusion paper or acrylic. The reason is that the diffusion paper and acrylic is perfectly smooth and wrinkle free popup diffusers are not and the wrinkle lines will show on your bottle as reflections.;

The diffusion paper or acrylic should be placed about 2 feet from the wine bottle on the side of it. Position the strip box about 1-2 feet behind the diffusion paper.

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How To Light Wine Bottle Labels

Like with anything, there are multiple ways to achieve a similar result. The simplest way Ive found to light the label of a wine bottle is to use a studio strobe with a small softbox.

I position the light slightly in front and high above the bottle. Using a grid on the softbox will stop light from spilling too much onto the diffusion paper.

You could also use a beauty dish or a bare reflector, but I find the light a bit harsh.;

I use a small softbox over a large one because the softbox will leave a reflection on the bottle. I want the reflection to be as small as possible to make it easy to photoshop out later.; A large softbox will leave a much larger reflection which takes longer to retouch.

I use a small softbox like this to light the label of the wine bottle. You can also add a grid to further restrict the light from spilling onto your background.

If you do it right, this reflection is easy to retouch because there is not really any texture to work around.; Youre just retouching the smooth glass.

Another method to light a wine bottle label is to use a polarizer on your strobe and on your lens. This is called cross polarization. Using this method means there would be no reflection to retouch later. This is a more advanced and expensive way to light the front of your bottle.

Cross polarization is overkill for most people and youll be fine if you use a small softbox.

Setting Up The Background For Wine Bottle Photography

How to Photograph a WINE BOTTLE in 2 MINUTES

Finally, in relation to lighting, I have a special set up for the background.;

I use an old canvas painting frame which Ive modified. I removed the canvas from it and replaced it with a translum. Translum is a stiff diffusion material. This allows me to shine a light behind the background if I need to light the contents of the bottle.

You only need to use a diffuser for the background if youre photographing white wine bottles or bottles that are not see through. You can use foam core board or white paper for the background if youre photographing red wine bottles.

Either way, youll need to add two pieces of black cardboard to either side so youre left with a 12 inch window showing the white background.;

These black pieces are important to control light reflections on the sides of the bottle.; The black pieces make nice, dark edges and they will help define the sides.

Adding black cardboard gives the wine bottle nice defined edges.

For white wine bottles, I would use very narrow black cardboard on the sides and also add another strobe. The strobe will light the contents of the bottle and give a nice glow. The thin strips of black cardboard will leave a nice thin black line on the side of the bottle wide pieces of cardboard will show on the inside of the bottle .;

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How To Light And Photograph A Glass Bottle

In this weeks episode of The Slanted Lens, Jay P. Morgan shows us how to light and photograph a glass bottle. This video is also about superimposing products into real scenes so that the product looks it’s best. Tutorials like this are priceless for anyone who is interested in product photography. Glass can be extremely tricky but Jay makes things super simple for us.

Spoiler Alert: Traditional Stock And Diy Photography Arent Always The Solution

Humans are incredibly visual by nature. Images can help you facilitate and enhance how customers perceive your brand. Your winerys photography and bottle shots serve as your ambassadors. Not only are they indispensable for your website and online store, they are also valuable assets across all your marketing channels.

Product photography helps you nurture the decision-making journey of a typical wine buyer. The quality of a wine bottle shot directly influences sales: the better it looks, the better it sells!

There are plenty of great reasons to display your wine bottles on a pure white background: highlighting your products and improving consistency come first to mind. However you need much more visual content to run a successful marketing campaign. Using a bottle shot on a white background for social media is uninspiring to say the least… Thats where wine lifestyle images come in.

When your products are displayed in context, they tell a story, persuade, and inspire. It is especially crucial for the latest Instagram generation. People put even greater emphasis on how things look. Consumers will not buy, nor trust, a brand that is using subpar imagery.

That said, it can be hard for wineries to meet these high standards. Finding a budget-friendly, logistically viable, and repeatable wine photography solution is challenging to say the least.

Until recently, you only had three options:

  • Hire a wine photographer and hope for the best
  • Try to get the job done yourself
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    Choose The Best Bottle To Photograph

    The first thing you should do is choose the best looking product to photograph.

    The bottle you are photographing should be in good condition.; The label should be firmly affixed without anything peeling up. Check that the printing on the label is good with no misprints.; The lid should be free from dents and scratches.;

    Little blemishes can be touched up in post production but you can save yourself a lot of time starting with a pristine product. In some cases its better to ask the client for a product in better condition rather than spend extra time retouching later.

    Introducing Wine Bottle Photography

    Product photography how to shoot a wine of bottle ...

    Youve made your wine and its time to make it shine. In the digital age your label needs a strong and confident online presence, whether its a tech, sales or tasting room sheet, PR, media or competition submission. A high-quality bottle shot for your online wine store or other marketing efforts will always be the best representation of your brand due to its timeless and professional aesthetic.

    Your marketing team is nimble and multi-talented. Marketers are creatively minded by trade and theres little that they cant adapt to. But when it comes to wine bottle photography, its a whole different playing field.

    Read Also: How Do You Open A Wine Bottle

    Adding A Reflection To The Side Of The Bottle

    I start my lighting setup with a strip box on one side of the bottle.; This light modifier is similar to a regular softbox except it is long and narrow.; The strip box is lined in silver foil and has two diffusers.;

    The stripbox keeps the light long and narrow and stops it spreading out like a large softbox. Some stripboxes have edges that extend past the diffuser, by a couple of inches. These edges further restrict the light, keep it narrowly focused and stop it spilling out the sides.

    Image shows a stripbox and next to it on the right you can see the Lee diffusion paper. Its this setup that will create the highlight/reflection on the side of the bottle.

    The light from the strip box is going to give a reflection on the side of the bottle.

    Although the light from the stripbox is soft, without further diffusion it would leave a reflection with hard edges. I prefer a reflection on the side of the bottle with softer edges. I put a sheet of diffusion paper between the stripbox and the wine bottle to further soften the light and achieve this soft reflection.

    The Bottom Of The Glass

    Its worth noting that the instructions above are specifically for photographing a bottle containing some kind of mid to dark coloured liquid, such as in our earlier examples, or one made of dark coloured glass. If instead your bottle is clear and empty, then following this tutorial to the letter would only end in frustration.

    While the principles for photographing an empty, clear glass bottle are effectively the same as we describe here, bright reflections will not help to make clear glass more visible against a white background. Instead you would need to replace the side lights with black polyboards or flags, which would then show up as dark reflections in the glass, helping to give the transparent glass some edge-definition against the white background as seen in the example photo of a glass above.

    So, give it a go and send us your comments below with any questions you have.

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    Equipment For Photographing Wine Bottles

    1 x Small softbox ;

    1 x 7 reflector with grid

    1 x DIY picture frame diffuser

    Lee filters diffusion paper

    3 x studio strobes or speed lights;

    1 x Acrylic riser

    Transparent table

    Flash Triggers


    DSLR camera

    Note: If using speedlights, youll need an adapter so you can use the softbox, stripbox and 7 reflector. I use a bowens mount speedlight adapter like this one.

    Why Switch To Automation In Wine Photography

    How to Photograph Wine with Speedlights | Classic Look

    With Orbitvu devices automation meets many new sectors of the photography market. It is no different in wine industry, where the photos of bottles traditionally required long manual sessions.

    The set of advanced software features, such as algorhythm-driven automatic background removal or color beautifier paired with hardware solutions like bottle high-stand and dimmable lights, have taken wine photography to a new level.

    An automated process brings speed, repeatability, and easiness of operation into the game, eliminating the need for traditional outsourced product photography. Alphshot XL Wine stands in-house and stays under your full-control. This really is a quick way to cost-reduction.

    It is wine photography made easy.

    Want to learn more? Check out our;alphashot-xl.

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    What Is Post Production

    30-40 minutes post production per bottle. The final stage of product photography often involves uploading from camera to editing software to perform any necessary color correction, seam removal and fine tuning the resolution if needed. Using the best photo editing software we can perform fine touch ups including spot, scratch, dust and glass seam removal. Most importantly, is creating a website friendly PNG file for all of your marketing purposes. This involves using Adobe Photoshop to select and extract the background from the photograph to produce a defined bottle shape. We optimize each photograph for web, store securely before delivering to you or the client. For expert tips on product photography and post production workflow, become a pro with Max Bridge from Square Mountain Photography.

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