Stories That Stick: A Summary
The core of Kindras book explores how a great story is the key to successfully marketing a new business. In fact, storytelling goes beyond marketing when it comes to success in the business world.
Businesses need to learn how to write and tell fantastic stories. Without this ability, they cant really take advantage of the power that storytelling offers.
Wineries must be able to tell four main stories: the value story, the founder story, the purpose story, and the customer story. These types of stories work together to show off your winerys offering in every sense of your business. The stories tell your audience how your business works and why they should support it.
People dont buy the thing. They buy what the thing will do for them. – Kindra Hall, Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Why exactly are these four stories important when it comes to selling your business? There are two big points that businesses are touching on when writing captivating stories:
How To Start A Winery In 2021
Wineries are some of the most romanticized backdrops in history.;
Who wouldnt enjoy drinking a glass of delicious wine while watching the sunset over a beautiful vineyard?;
Better yet, what if you owned that winery?
WHAT WELL COVER:
Owning a winery can be a wonderful, romantic business. However, that does not mean it is easy. In fact, starting a winery is an incredibly tough field to break into. It takes large investments in time and money and a lot of determination and good work ethic.;
If you are up for the challenge of opening your own winery, this article will act as a guide in your initial research. It is meant to walk you through the general steps youll need to take when opening a winery and give you information to better estimate the budget youll need when opening your winery.
Add Your Finishing Touch
This is where you influence taste profile of your finished wine and determine the shape it will take over the next several years. Working with our winemaking team, join us to create your unique blend; shape the balance, texture, and flavors you desire. Dont worry our expert team is here to guide you through the process of making your own wine.
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Abide By Relevant State Laws And Regulations
State laws and regulations may further limit wine-making for both personal consumption and commercial purposes. For example, state laws may determine if your homemade wine may be shared with your house guests, transferred to other locations, or provided in public tastings, exhibits, and competitions. Alternatively, your wine business may operate a home winemakers’ center which provides facilities, material, and advice to the public on wine-making or may make and sell wine-making kits to those wishing to make homemade wine for personal consumption. Although the TTB does not regulate these businesses, they may be subject to state, county, and local laws. Even wine businesses approved by TTB must further comply with relevant laws and licensing requirements. Your wine business may need a general business license to operate locally along with beverage distribution and premises licenses. State laws on cleanliness, health and safety, zoning, and environmental rules may also impact your new wine-making business.
For further assistance on converting your home wine-making into a commercial enterprise, check out the TTB’s Frequently Asked Questions-Wine or the National Association of American Wineries for legal, policy, and market news on the wine-making industry.
How Do You Get Started If You Want To Own Your Own Private Label
The first step, say industry insiders, is to figure out the types of wines that your customers enjoy drinking and what the average price of the bottles they are ordering is. From there, you need to make a few projections about the growth projections of your business. You dont want to be ordering thousands of cases of wine, and then be stuck with dead inventory.
Also, since every label must denote the place of origin of the wine, the wines you select should be a natural fit for the restaurant in terms of region and style of wine. From there, its time to reach out to wineries that might potentially be interested in a deal. Some wineries are able to accommodate a wide range of order sizes – everything from 5 cases to 1000 cases – while other wineries prefer only to work on smaller or larger order sizes. Once youve narrowed down your choices, the vintner will work with you on every aspect of creating your own wine – down to the creation of the label and even the type of cork. There are also independent design companies specializing in designing wine labels, cases, and other promotional material.
They will design a label that meets the specifications of the country you want to sell it and the tier you want to sell the wine in. From there, all you have to do is place the order and youll soon have your private wine label, all without the time and expense of actually operating your own winery.
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The Dos And Donts Of Wine Labels
Wineries;may spend unholy sums on marketing their products, or none at all, sometimes to equal benefit. But its amazing how few wineries, whether large, medium or boutique, nail it with the most important billboard for their brand: Their wine labels.
Whether you scan a retail shelf, wine app or website, the design of a label jumps out at you and makes a quick impression, but not always a good one. Even after having closely examined roughly a quarter-million labels over the years, I still get gobsmacked by the poor quality of all-too-many labels.
In an earlier essay, I noted important label design guidelines that wineries should consider. Your label should not look cheesy. It should be readable, not feature things like dark type on a black background. Also, labels with technical information should be accurate and communicate something of value to the consumer, not just a bunch of boilerplate blather.
For a consumer, labels with poor color choices, careless spelling, generic text, illegible fonts and the like will almost always leave a negative impression. But besides the immediate visual impression, much can be gleaned from its actual contentif you know what to pay attention to.
For blended wines with proprietary names, the grapes used are anybodys guess, unless the winery chooses to list that information.
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The Finish Line Is In Sight
Before you pull that plug and swing into full production, lets get some finalized product in the hands of some talented folks to make the sales pitch to some wholesalers/distributors. I strongly recommend that you approach this very structured and professionally. This point is where the wholesalers are going to really see the brand and who you are as a viable company behind the brand. These folks are going to want to know the product is excellent quality, unique, looks impressive, and has sturdy legs behind it from a capital AND workforce standpoint. When the stars align, and there is a MUTUAL good feeling between the brand and the chosen wholesaler partner, the magic begins.
The key here is to remember that wholesalers are not just customers of the brand. These folks are vital elements to the success of your brand. Youve poured your heart and soul and finances into creating something very special to you. We want to select the right wholesaler who will embrace the brand and get on board with you.
Remember, at the end of the day, this is your brand. Its your responsibility to take the lead on all things marketing and promotional. Its your responsibility to let the masses know you exist.
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Stories That Stick: A Review
Kindra Halls Stories That Stick is a thoughtful and intriguing look into emotional, engaging storytelling. Kindras book breaks down the basics of why storytelling is important. She does a fantastic job at providing actionable steps for creating a great story and creating authentic experiences via business storytelling.
Kindra gives an in-depth formula for creating each value story and encouragement for developing underutilized talent. This book also highlights top-notch examples of how businesses have successfully created an emotional environment with their stories that prospects and internal customers respond to.
From stories about burnt-out executives to personal family stories from members of the workforce, you can easily get inspired by the examples of great storytelling that Kindra includes in her book.
When it comes down to it, any business can write top-quality stories that consumers can relate to with a bit of patience and brainstorming. We recommend giving this book a read!
While more information may seem like the way to make an obvious decision more obvious, the reality is this approach often muddies up an otherwise easy yes. – Kindra Hall, Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Taking Feedbacks From Customers
Feedback should also be taken from customers through online rating and there should be a section on the website that caters to the grievances of the customers relating to services, payments, etc.
Choosing the courier service provider is also a pertinent task for swift and smooth delivery. ;;
#BonusTip:;;;Social media is booming. Everyone is on Social media. Not only is your blog page a perfect platform for this, but using your social media to educate customers and fans is a great idea as well. You can share stories of your Products on it.
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Expert Advice On How To Successfully Build A Wine Business
SPONSORED
ForceBrands Decanter: Opening Up the Conversation
ForceBrands is the consumer product industrys leading recruiting and staffing firm. Each month, the companys leading recruiters share insider advice and insights about the wine world.
Ryan Marcus is an Executive Recruiter at ForceBrands who sources great talent to add value and sustainable growth to companies across the wine, spirits, and beer industries. His passion for and expertise in the wine world makes him our go-to recruiter for this months topic: how to build a wine business through hiring strategic talent.
For some, starting a winery is a dream job a labor of love. But it takes a lot more than just growing great grapes. Read on to learn more about how to successfully build a wine business from the ground up from a recruiters perspective.
ForceBrands: Every great business starts with people. How do you go about hiring not just a great winemaker, but the right one?Ryan Marcus: A winemaker becomes the centerpiece of the brand. Theyre highly skilled they understand the whole production process from the vines all the way to the bottle. Its important to remember that everything is interconnected in a winery so having a winemaker with a vast skill set is key. And as far as finding the right fit, you have to consider the values of the organization. If you dont have set values, its going to be difficult to find someone who will be the right fit for the role.
Locate The Ideal Location For Your Winery
Location is crucial for running a vineyard. While it might sound like a lovely idea to open a small vineyard at your parents old country estate, the soil might not be suited for growing grapes in the first place. Furthermore, different climates are good for different types of wine, so you need to understand this.
As a rule of thumb, grapes tend to prefer regions with warm summers and short, mild winters frost being a key threat to grapes. You want to treat your grapes with plenty of sun.
Places such as Napa Valley, California in the US, Boudreaux in France, and Barossa in Australia are among the worlds most famous wine regions. In fact, locating your winery near other vineyards can be a good idea, as youll have great support network and professional network surrounding you.
If you arent very confident in understanding the soil requirements, it is always a good idea to consult a professional.
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Build The App Platform
An important task should run parallel as you complete the rest of the steps mentioned here. That task is to build the alcohol delivery app platform that you are working on launching. Unless you have sufficient knowledge to develop an app, you cant build it yourself, and you dont even need to build the platform personally.
Find the best alcohol delivery app development firm with the experience and knowledge to develop such a mobile app. App development from scratch may seem a costly investment, especially when you havent even launched your business yet.
There is a way to build your alcohol delivery app without shelling out a significant amount of capital. You can go for the clone script alcohol app solution where app development companies like aPurple offer a fully customizable solution from the apps design to features and much more.
Get A Team Make Sure Theyre Good
Luxe Estate Wine Co. is the culmination of a team of people far greater than just myself. I had the idea but knew I needed to get a posse of peeps that could bring a different level of experience and knowledge to this project. I had some industry experience with Yummia that opened up doors, so I knew exactly whose doors I would be knocking on to bring this baby to life. Luxe has three co-founders, David, Nicola and myself. David and Nicola both bring a wealth of experience and different perspective to Luxe. The cliché is true, more heads are better than one.
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Tips For Success In The Wine Business
It’s the dream of many entrepreneurs: Get rich, buy a vineyard, kick back on the porch and relax with a glass of your own wine.
Keep dreaming. Wine is a tough, competitive and expensive business that’s likely harder than your current day job. Even those who’ve managed to survive–or thrive–in the wine world are quick to give a warning: Make sure you know what you’re getting into. Year-round farm work; complex regulatory paperwork; exhausting, competitive sales legwork–and this is on top of the $1 million-plus investment you’ll need to get started and the several years of losses incurred before a single dollar of revenue comes your way.
In Depth: Tips For Success In Starting Your Winery
” people who think they’re just going to go sit in the vineyard and live in the house that happened to be on the property, walk through the vineyard, and wine gets made and sold automatically, it is a big surprise,” says William Foley, 62, founder and owner of Foley Wine Group. Foley’s brands include Foley, Lincourt, Merus, Firestone, Three Rivers and Two Sisters.
Foley is chairman of New York Stock Exchange-listed Fidelity National Information Services , a software supplier and outsourcer for banks, as well as of Fidelity National Financial , a large insurance underwriter and property and casualty insurer. He got into the wine business about 11 years ago when he bought an unplanted 460-acre property in California’s Santa Barbara County.
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Its Easy To Get Started
Find a winery partner.
For the wine, determine the quantity, the type and style, and the bottle and label you want.;
Cost depends on the quantity, the wine, the bottle size and style and the label. Delivery costs are additional.;
The winery will craft your wine, bottle and label it and deliver it depending on your needs.;
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Some Of The Best Online Alcohol Delivery Services
We began with the research process, and I cannot stress enough how the importance of this step. Lets look at this from another angle. There are a few alcohol delivery services in the world that have achieved a lot in local and international markets.
The best way to start a wine business and sell wine online is by learning from what your competitors did right and wrong when they started. So, here are the most popular eCommerce alcohol delivery platforms and the best alcohol delivery apps that carved a big piece of pie for themselves.
Best eCommerce Alcohol Platforms
- Thirstie
- Buttery
Study these online alcohol sales platforms, how they began their startup journey, what they did right, and what they did wrong. After studying them to extend, sketch out a business strategy that applies their best points, and avoid their weaknesses.
The Private Label Wine Business Is Picking Up Momentum As Retailers & Restaurants Look For Ways To Boost Their Income And Create A Unique Brand
The private label wine business is picking up momentum as retailers and restaurants look for ways to boost revenue, increase margins and create a unique brand identity. On the surface, it almost sounds like an oxymoron – having your own wine label without having a winery. But private label wines are becoming an increasingly popular segment of the U.S. wine market, and for good reason: launching your own private label wine can boost revenue, increase profit margins, and help you create a unique brand identity that sets you apart from the competition. Perhaps the best example of a private label wine business taking off is the Kirkland Signature line of wines at Costco, which is already the #1 wine retailer in the U.S. Through its exclusive partnerships with wineries in the United States, Costco is able to offer unique, premium wines at half the cost anywhere else.
For example, the legendary Italian restaurant Carmines in New York City has used private label wines as part of its overall branding strategy. It has worked with wineries to create a range of different wines – Pinot Grigio, Chianti, Prosecco, Montepulciano, and Trebbiano – that it can offer to customers as examples of small, family-made wines, which can be enjoyed as part of a family-style feast. For families and tourists on a budget, its a way to create a welcoming wine menu that is also true to the restaurants overall brand.
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