Another Was Created For Millennial Men
It was created to target the under-represented male millennial segment of the market. Research from marketing media company Kantar showed that male millennials, between the ages of 18 and 34, were the lowest of any demographic group to drink and purchase wine. With that in mind, The Banished, a red wine blend described as full-bodied and round on the palate with a distinct sweetness, was released in 2015. The flavor profile and timing of the release was no accident. According to Treasury Wine Estates, the male millennial market for wine grew by 95 percent in 2015, with 19 Crimes showing similar growth.
A Mobile App Allows The Bottles To Really Come Alive
With the help of the 19 Crimes app, the criminals on the labels are able to come to life. Simply place your phone camera in view with the label and watch as an animated video appears. Through this feature the outlaws share their side of the story, telling the viewer exactly why they were banished from Britain and sentenced to a life in Australia. Its this adult variation of that gave 19 Crimes an edge, increasing its sales by almost 500 percent in just 18 months, when it comes to wine marketing.
Crimes: A Review Of The Brand And Its Fascinating Labels
Home19 Crimes: A Review of the Brand and Its Fascinating Labels
19 Crimes: A Review of the Brand and Its Fascinating Labels
- Post category:Wine by Variety
They say never judge a bottle of wine by its label, but in the case of 19 Crimes, the wrapping carries a unique bit of history you wont want to miss.
Introduced in 2012, 19 Crimes became the newest member of the Treasury Wine Estates portfolio, quickly accelerating into a world-wide phenomenon. And its no wonder wine lovers were intrigued since the entire brand is centered on an unexpected theme criminals.
The brand brings a bit of debauchery back to wine with a collection of eight bottles featuring criminals accused of one of 19 different crimes. A true fan of the brand will want to collect each bottle to appreciate each story living on through the wine.
And lets not forget the wine itself, of which there are seven reds and one Chardonnay. Its delightfully easy to drink, well-priced, and a wonderful conversation piece to feature at your next gathering.
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How Long Does 19 Crimes The Banished Last
As a classic Australian red blend, 19 Crimes The Banished is perfect for long-term aging. It is one of those types of wines that can be safely stored away and uncorked after a few years. In the meantime, it will have developed a myriad more aromatic characteristics. As an off-dry red, it is ideal for aging. The bottle should be sealed with a cork and stored at a constant temperature and humidity. Direct sunlight or artificial light should also be kept away as they may spoil the wine. My recommendation would be to not store 19 Crimes The Banished for more than 4-5 years as the flavors will start to deteriorate.
Crimes Red Blend 2020/21 Australia
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White and Rose Wines
In 1788, ‘punishment by transportation’ to Australia became the sentence of choice for convicts in the UK. If you were guilty of one of 19 crimes, then you were chosen to build a new life across the world. This wine shows that, sometimes, it pays to break to rules. It’s a Shiraz-dominated blend made from grapes sourced across South Eastern Australia. Aged in American oak, it has full flavours of vanilla, chocolate and cedar spice. A great partner for braised beef.
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|Cabernet Sauvignon, Merlot, Petit Syrah|
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Crimes Living Wine Labels Now Include A Holographic Visit From Snoop Dogg
The pressure of choosing wine for holiday dinners and events surrounding this time of year can often impede a hosts ability to enjoy the celebration.
Do you want to stick to the classic and crowd pleasing labels your guests have shown interest in before or do you want to switch it up? If the answer is the latter, 19 Crimes web-based, augmented reality experience is the innovation you need at your holiday gathering, as the wine brand once again snagged the number one title for U.S. Wine Innovations for the second consecutive year*, this time with Snoop Cali Rosé.
Snoop Dogg with 19 Crimes Snoop Cali Rosé
Easily recognizable by its labels depicting antiquated mugshots, The Australian Wine Brand owned by Treasury Wine Estates, partnered with rapper and songwriter Snoop Dogg to further the AR experience offered through their Living Labels application that corresponds to a portfolio of their wines. As the first wine brand to launch an AR component to their collectionLiving Wine Labels was launched in 201719 Crimes continues to innovate through partnerships like that with Snoop Dogg. The brand announced their extended partnership with the celebrity just yesterday.
The partnership with Snoop Dogg originally began when 19 Crimes decided to make a California wine, explained Alterman, who added that Snoop Dogg is an entertainment and California icon who embodies the spirit of 19 Crimesrule breaking, culture creating and overcoming adversity.
Is 19 Crimes Wine Good
Our latest Trader Joes pick, the 19 Crimes Red Blend, is guilty of good taste. A blend of Shiraz, Cabernet Sauvignon and Grenache from South Eastern Australia. The wine is aged in 100% American oak and has 12.0 g/L of residual sugar.
How many wines does 19 crimes make?
Although 19 Crimes has evolved into a lineup of 7 different wines, including Cabernet Sauvignon and Chardonnay, the core grape variety is Shiraz, and thats the second problem.
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The Snoop Dogg Collab Wines Are The Brands First California Releases
For its first stride into California wine, 19 Crimes partnered with Snoop Dogg to release Snoop Cali Red, A red blend made from 65 percent petite Syrah, 30 percent Zinfandel, and 5 percent Merlot, all sourced from California. Following the red blend, 19 Crimes released Snoop Cali Rosé in summer 2021. Given the popularity of both wines, its safe to say that the 19 Crimes/Snoop Dogg partnership will be releasing many more wines in the future.
The Stories Of The 19 Crimes Convicts
19 Crimes. Youve heard of the wine. Seen it in the bottle shops, and possibly even enjoyed a bottle . And maybe even read my earlier blog posts about them.
So what is it you like about the 19 Crimes wine that you like?
Is it the corks , each which lists a transportable crime? Is it the wine itself? Or is it the convicts?
For me it was the convicts. But hey, Im a genealogist, with a love of history and convicts, so OF COURSE I was going to love these!!
But, do you know the stories of those that feature on the 19 Crimes wine labels? No? They were real people, each who had their lives changed by being transported to Australia for their crime. So let me tell you a little of their stories.
Hugh Brophy Crime: treason and felonyShip & Departure date: 10 October 1867, HougoumontSent to: Fremantle Prison, Fremantle, Western Australia
Hugh Brophy was a leading Fenian and staunch supporter of Irish independence. He was convicted for his part in a plot to overthrow the perceived tyranny of the British and was sentenced to penal servitude, however this changed to transportation for life to Australia.
Crime: Knowingly receiving stolen goodsSentence: 7 yearsShip & Departure date: 8 May 1846, Sea QueenSent to: Cascade Female Factory, Hobart, Van Diemens Land
Crime: Irish rebel Sentence: Life Ship & Departure date: 10 October 1867, HougoumontSent to: Fremantle Prison, Fremantle, Western Australia
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Why Is It Called 19 Crimes
19 Crimes wine name is derived from when England once shipped convicts to penal colonies in Australia between 1788 and 1868. 19 Crimes is based on some of the offenses that made a person eligible for automatic transportation to the penal colonies, although many other crimes resulted in this punishment. All of the 19 Crimesâ wine bottles feature photos of real criminals that were transported to Australia.
Living Labels And 19 Corks
The people on the labels are not from imagination, but were flesh and blood. The wines of 19 Crimes are a tribute to them, and by means of an app, the historical stories can be listened to via the label. But also the corks speak for themselves. On them, one of the 19 crimes is printed, which led to receive the punishment by “transport”.
The 19 Crimes wines come from southeastern Australia. The most important wine growing regions of the country are located here, along the fertile coasts.
The wines of 19 Crimes are mainly produced from red varieties:
- Cabernet Sauvignon
But there is also a Chardonnay in the portfolio.
The label’s latest achievement is a cooperation with the rapper Snoop Dogg, with whom a series of Californian wines was launched under the name 19 Crimes. As a result, a cuvée of Petite Sirah and Zinfandel, as well as a rosé made from Zinfandel, Pinot Noir and Grenache, can now be found on the shelves.
Follow our convicts into the new world, and be careful not to be guilty )
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Make The Red Wine Tomato Sauce
Using a large sauce pot or Dutch oven, heat 1 tablespoon of olive oil over medium heat. Once the oil is warm, add the garlic and onions to the pan. Saute 3 to 5 minutes, or until the onion become translucent.
Empty both cans of tomatoes into the pot and pour in the wine. Mix to combine. Season with salt, pepper, and basil. Reduce heat to a simmer and cook covered for 30 minutes to 1 houror as long as you want. This sauce just gets more delicious the longer it is simmered. Stir on occasion.
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Is 19 Crimes Red Wine Vegan
Unfortunately, 19 Crimes wine is not vegan. In fact, 19 Crimes says so themselves in an email response to Barnivore Vegan Booze Guide. They stated that their red wines are not vegan as they are likely to be clarified with fining agents such as egg albumin, casein from milk, gelatin, and isinglass, the latter of which is a fish-derived fining agent.
These fining agents make it clear that 19 Crimes Wine is not vegan. So, if youre a vegan who enjoys the occasional glass of wine, 19 Crimes is not the brandfor you.
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The Rise Of 19 Crimes
With the legacy of an enormously successful parent company looming overhead, 19 Crimes entered the market as a near-instant success. The brand launched with a Cabernet Sauvignon and two red blends and the corks featured any of the first five of 19 crimes, from Grand Larceny through Impersonating an Egyptian.
The unique, interactive element of the products was a huge hit, particularly among the millennial market. But 19 Crimes brought something else completely new to the wine industry. Each bottle and its character are essentially able to come to life through a connected app and augmented reality.
Simply download the 19 Crimes app through the App Store or Google Play, and use the built-in camera to point your phone at the wine label.
In a matter of seconds, the character on the label will come to life in an incredibly realistic video during which the criminal will tell his entire story and the tale of how he was exiled to Australia. Its an intimate, personalized experience for every consumer, and one that keeps customers coming back time and again.
What Have Brits Been Drinking In Lockdown
According to Bibdendum data shared with Femailâ¦
Sales have almost trebled, in line with the trend for pale, dry styles of rosÃ© during the summer months. In particular, premium Provence rosÃ© has been among the best-selling lines.
Lighter styles of red are trending, and are ideal for chilled serves during the summer months. Cabernet Franc volumes are up 70 per cent.
New Zealand Sauvignon Blanc
Its been trending for quite some time and sales have continued to surge during lockdown.
As Bibdensum continue to work with an increasing number of domestic producers, English wine sales are up 44 per cent, led by sparkling. Part of the wider local trend, 46 per cent of consumers are more likely to buy locally sourced products now compared to before lockdown.
Globally, itâs become the fourth most admired wine brand in the world, according to Drinks International 2020.
Wine List is a wine education subscription box.
Launched in 2019, Wine List is already helping thousands of wine lovers learn about wine each month.
Wine List collected this data as part of their search to find a member of the public to join their wine tasting panel.
The job application which states no-one from the trade or with wine qualification can enter has more than 4,500 applicants.
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Historians Were Asked To Cork It In The Name Of A Good Story
According to its website, 19 Crimes is named after a list of 19 crimes outlined by the British government in the 18th century offenses as basic as “petty larceny” and as strange as “impersonating an Egyptian.” Felonies, so the story goes, that were too severe to be overlooked, but not serious enough to sentence the criminal to death. Bustle maintains that while evidence of such lists does exist, 19 Crimes is most likely taking advantage of, embellishing, and otherwise packaging the true history into a consumer-friendly marketing ploy.
Regardless, it is a fact that between the years of 1788 and 1868, convicts from Britain and Ireland were sent via ship to the British penal colonies of Australia and sentenced to live out the remainder of their days in Oz, according to Wine Enthusiast. 19 Crimes makes a cork for each of the 19 crimes , and then distributes them randomly to bottles, so that uncorking a pinot noir is like opening a depressing, accusatory fortune cookie. But it has to be said that the gimmick is compelling, and a glass of wine with a bouquet of history, and notes of colonial imperialism, is certainly bold and acidic, with a mouthfeel that can only be described as subtly salty.
Snoop Dogg Cali Red Blend
As 19 Crimes’ third red blend, the Cali Red blend is perhaps the most unique. Once again, it features none other than California rapper and megastar Snoop Dogg. The wine is a blend of petite sirah, zinfandel, and merlot grapes, hailing from Lodi, California.
Honest Wine Reviews describes the wine as a “nicely balanced red blend, with notes of black cherry, vanilla, and candied raspberry.” There’s some residual sugar that manifests as sweetness on the tongue. It’s clear that 19 crimes wanted to make an enjoyable red wine that pairs well with food. It’s a simple wine but it has just enough interesting qualities several distinct fruit notes, smooth tannins, some acid to make you take another sip.
Even if you aren’t into the wine, hip-hop fans will love having a bottle with Snoop on it. As with all the 19 Crimes wine labels, it’s also interactive. So if you close your eyes and imagine hard enough, it might actually feel like you’re having a glass of wine with Snoop.
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Crimes Infamous Rogues Share Their Stories Of Mischief In A New Augmented Reality App
Napa, CA On your next shopping trip, you might meet a 18th-century British convict in the wine aisle! Dont worry, there hasnt been a prison break. In fact, 19 Crimes wines is bringing their band of rogues, depicted on the wine labels, to life with the launch of the first-ever wine Augmented Reality app. Available now via the Apple App Store and , the new app will animate three of 19 Crimes convicts-turned-colonists, who each tell their own infamous story.
19 crimes turned convicts into colonists. In 18th-century Britain, criminals guilty of at least one of the 19 crimes, were sentenced to live in Australia, rather than death. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. Today, 19 Crimes wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia.
19 Crimes fans have always been genuinely enthusiastic about the authentic 19 Crimes story, experiencing the wines beyond the glass, collecting the corks and posing for photos with the labels. The new 19 Crimes Augmented Reality app offers a new and exciting way to experience the 19 Crimes story, told by the convicts-turned-colonists themselves!
Media Contact: Erin Jaffe, Nike Communications, , 980-9657Brand PR Contact: Lily Lane, 19 Crimes, , 299-3252