Friday, December 2, 2022

How To Get Your Own Wine Brand

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How Much Does It Cost To Open A Winery

How to create your own private champagne brand

In todays market, opening a winery can cost around $600,000 at minimum.

As mentioned in the beginning of this article, opening a winery is not a cheap task. It takes large financial investments to open a winery, and does not offer immediate sources of income. Grapes take time to grow around five years and wine takes additional time to age.

Therefore, while you may have a great plan to make money in the long run, you have to be prepared to be at a loss when opening your winery. Your business plan is a great source to figure out your budget and how it will be distributed among all your costs.

Why Dont You Use Campden Tablets

If you have dabbled in winemaking, you may have heard of a frequently used additive called Campden tablets. They are sodium or potassium metabisulfite tablets that are used to sterilize wine at various stages during the winemaking process. They kill off all the yeast and bacteria.

Why would you want to do this? Well, for some people, they want to have a completely sterile process to start off with . Some people also use them to stop fermentation before its complete if they want to achieve a certain level of sweetness. And some people also add them to the wine just before bottling to make certain fermentation is over to avoid making bottle bombs.

I personally do not use Campden tablets. Mostly because I just dont find that I need them in my winemaking process, but also because I enjoy including wild yeasts and bacteria in my creations. There are tons of resources on the internet about using Campden tablets if stertilization is of interest to you.

Drink Better Private Label Wine For Less Money

If you are serious about having your own private label wine, and you love Santa Barbara County wines, contact Martellotto WInery.

With access to the best vineyards in Santa Barbara County, Martellotto will make your premium quality Cabernet Sauvignon, Pinot Noir or Chardonnay at a fraction of the retail price.

Minimum quantities run around 336 cases. Cost can run anywhere from $10 to $30 per bottle for wine retailing from $20 – $60 per bottle.

We do the work, so you dont have to. Interested?

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Organize Your Portfolio Of Products

Your brand portfolio of products should be easy to understand and sell. For example, say that you are a winery in Sonoma. You might offer a Pinot Noir, a Cabernet Sauvignon and a Zinfandel. And then, for each of these, you might offer a Reserve version priced at a slightly higher price point. That leaves you a relatively simple portfolio of six red wines. Over time, you might add new wines, such as a Chardonnay, in order to appeal to a larger customer base.

When putting together your portfolio, just be aware that you will probably not use the same portfolio for every market you are trying to enter. For example, if you are a craft brewery, and you are trying to enter a market that is saturated with local craft breweries, you are probably going to need something new or exotic or even crazy in order to break through with local drinkers. The same is true if you are a Washington State winery trying to breakthrough in the nearby California market. What can you offer that California wine drinkers cant already find from local Napa or Sonoma producers?

Also, keep in mind that, over time, you will need to come up with the timing of new products in order to keep everything fresh in the minds of consumers. For example, the traditional timing involves a core portfolio , a seasonal portfolio , and a limited release portfolio of rare, exceptionally high-quality or just plain unique offerings.

Where To Make Your Own Wine

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Make your own wine at five incredible wineries, like eco-friendly Judd’s Hill in Napa Valley and Northstar in Walla Walla, Washington.

Make your own wine at five incredible wineries, like eco-friendly Judd’s Hill in Napa Valley and Northstar in Walla Walla, Washington.

Judd’s Hill Napa Valley At this small, eco-friendly winery off the Silverado Trail, red wine fanatics taste barrel samples of two Cabernet Sauvignons, a Merlot and a Cabernet Franc, and then concoct their own blends. A new kit with four barrel samples and detailed instructions lets anyone re-create the experience at home. $95-$775 blending kit $180 juddshill.com

City Winery Napa Valley This combination music venue, restaurant and custom crush concept has focused on urban areas like New York City and Chicago . This month, City Winery heads to wine country, opening a branch in the former Napa Valley Opera House in downtown Napa. Its barrel-blending program lets amateur winemakers choose grapes sourced from around the world, including Napa Valley , Argentina and, new this year, France. Depending on how much wine you’re making, you can help with everything from crushing to barreling. From $1,800 for 36 bottles citywinery.com

Northstar Winery Walla Walla, Washington The first winery in Washington state to host blending sessions, Northstar is geeky in a fun way . Guests taste Merlots from four local appellations like Horse Heaven Hills before blending their own bottles. $85 per person northstarwinery.com

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Creating And Selling Your Unique Wine

Branding and bringing your wine to market as an independent company is a bit different from operating a winery. Laws regarding the licensing required to make and sell wine vary from country to country, so be sure to thoroughly check your local laws.

If you want to sell your wine commercially in the United States for example, youll need to apply for a permit to do so from the US Department of the Treasury Alcohol and Tobacco Tax and Trade Bureau. You can find all the information you need about this type of permit on their website.

Youll also need a facility to actually produce the wine. For most up-and-coming wine brands that are just starting out, the answer is a custom crush facility. A custom crush facility is a bonded winery that does the actual manufacturingand sometimes, the bottling and labelingfor you. Youre still responsible for obtaining all required permits to manufacture and sell wine all the facility does is provide the space and equipment you need to manufacture it.

Once you have made your delicious wine, the next step in launching your wine into the world is letting people know it exists. Whats most important here is to focus on the marketing channels that have the most reach amongst you target audience.

Perfect For Homemade Or Small Batch Wine

Winemakers, do you have a label design in your mind for your personalized wine bottle? Create it on Bottle Your Brand. Save the money you would spend on artwork fees and go straight to making your wine label using the on-screen label designer. Many of our customers are small batch wineries who use their own vineyard logo or photos of their grapes and vineyard to make a label for their family-owned estate wine.

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How To Start A Wine Label

A s a custom crush winemaking facility, a common question we get asked is, how do I start a wine label? Because this is so common, we wanted to provide a brief overview of some of the factors involved in this process.

If youve ever considered starting your own wine label, its likely that you dont know where to begin. Many first-time business owners might assume that you have to own your own winery to start a wine company, but that is not the case for many new labels. There are many components to consider when thinking about making your own wine, and we are here to help. If you are thinking of potentially starting your own wine label without the burden or expense of owning your own winery, here are some pertinent details to keep in mind.

How Do You Know The Alcohol Content Of The Wine

1. How To Make F* Wine At Home ! What You Need To Know…

This is an arena of winemaking where I lean more toward the heritage winemakersI do not take alcohol readings on my wines. I never set a goal for how much alcohol I want my wine to haveI just like to let the wine develop into what it wants to develop into. I honestly have no idea how boozy my wines are other than to be able to take a sip and say, Yup, thats a strong one!

Many people who make wine at home take specific gravity readings using a hydrometer throughout the winemaking process to determine the fermentation levels and alcohol content. Ive done it in the past with batches, and its definitely interesting information to have, especially when you are starting out! However, my goal with learning how to make strawberry wine was to keep the process fun, simple, and light, and doing specific gravity calculations is not my brains idea of carefree.

For some data-minded folks, it can be an incredibly helpful data set to use throughout the process. If using data to track your wines fermentation and alcohol growth sounds fun to you, grab yourself a hydrometer and go on with your bad self!

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Discover The Magic Of Making Wine

Have you ever dreamed of becoming a winemaker? Being part of the culture and romance of wine-making? Well now you can at Tin Lizzie Wineworks!

Tin Lizzie Wineworks is Marylands premier make-you-own-wine facility. We provide everything youll need to make your own premium wines, from grapes to glass. In just four exciting 1-hour sessions you can craft your own personal vintage that you will enjoy for years to come!

No need to invest in expensive wine-making equipment. Tin Lizzie Wineworks has start-of-the-art professional wine-making equipment generally not available to the home winemaker.

Dave Zuchero, Head Winemaker and Instructor, will personally guide you through the wine-making process. Dave has been making wine for over 40 years, is a microbiologist and has a degree in wine-making from University of California at Davis.

Create A Strategic Business Plan

Sooner or later, you will need to start thinking like an entrepreneur as you expand nationally. And just as every entrepreneur prepares a detailed business plan, sketching out tactics and strategy for the next few years, you will also need to come up with a plan for going national. In the best of all worlds, this strategic plan can be a sort of playbook that you share with your co-workers and employees. It might sound trite and conventional, but you really do want everyone to be on the same page when it comes time to launch.

That being said, there are certain classic growth strategies that have proven effective:

  • The concentric circles strategy

  • The multi-state strategy

  • The anchor accounts strategy

In this first strategy, the goal is to set your home market as your core and then to build out concentric circles around that core, in order to reach a larger and larger territory. For example, in building out its national brand, Dogfish Head Brewery used concentric circles of 100 miles to keep reaching a larger and larger target audience along the East Coast. In order to move to the next concentric circle, Dogfish Head Brewery first consolidated its gains in each inner circle. This helps to create a strong core.

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Get Delicious Branding For Your Wine

Your wine branding is what sets you apart from every other bottle on the shelf. Dont underestimate the power of effective and well-targeted brand design.

Check out our in depth guide on wine label design if you want to learn more about the process of creating a stunning wine label that catches the eye.

Want professional wine label design?
Our designers can create the perfect design just for you.

How To Make The Best Mimosa

Make Your Own Holiday Wine Labels, Because it
  • Start with cold ingredients, and keep them chilled. Warm mimosas are not nearly as refreshing.
  • Serve mimosas in Champagne flutes. Their tall design helps retain bubbles. If you dont have those, use wine glasses.
  • Pour in the sparkling wine first. Otherwise, the wine/orange juice mixture might overflow and make a mess.
  • When pouring the wine, hold your glass at a slight tilt to preserve carbonation.
  • Dont stir your mimosas! The pouring action alone will mix your drink, and stirring them will release more bubbles.
  • To garnish or not to garnish? I like my mimosas as simple as possible, so I dont garnish my drinks. You could, however, dress up the rims of your glasses with an orange twist or a cute little orange wedge, like Ali does here.

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How To Start Your Own Liquor Brand

Exciting. Lively. Sexy. Fun. Unique. These are some of the words Ive heard over the past 20 years describing what its like to be a part of the liquor industry. Lets face it, something is intriguing about being in this space. Its a great conversation starter. Imagine being at an event where a bartender is pouring a particular product, and you happen upon the founder of that brand. Ive been there, and I can personally tell you it is a very proud moment.

So, what does it take to get into this industry?

First of all, its no less daunting than any other venture. This business is competitive, regulated, and requires experience and capital. Much like cooking, where you can add your own unique flavor and personality to a signature dish, the liquor industry affords you the same opportunities. Take a shot! Get in there and bottle up your distinctive personality and showcase it to the world.

Optional Step : Back Sweetening

When your secondary fermentation is over, its time to taste that wine! In general, fruit wines need time to age before they are really delicious, so dont be too concerned about the flavor profile yet. What you are concerned about right now is sweetness. If you taste the wine and are happy with the sweetness, you can move onto Step #5!

If you taste the wine and its too dry, no worries, we can now rack the wine and back sweeten it. There are multiple ways to do this:

  • Use a non-caloric sweetener. Non-caloric sweeteners like stevia, monk fruit, and erythritol can be added to to sweeten the wine without reactivating the wine. The drawback is that these natural sugar alternatives often have funky aftertastes that turn some folks off.
  • Sterilize and back-sweeten. You can use Campden tablets to kill off the yeast in your wine, and then add simple syrup to the wine to sweeten to taste.
  • Back-sweeten with sugar and referment until the yeast hits its alcohol max. This is what I do!
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    How Do I Make Sparkling Wines

    Country wines and fruit wines are traditionally still wines . Making a sparkling wine is a bit of an advanced technique that requires a good knowledge of how yeast works, the fermentation process, and advanced bottling techniques. We recommend tackling it only after youve mastered a still wine like this strawberry wine. When youre ready to move onto sparkling wine, Wild Wine Making has some great information about that process.

    A Primary Fermentation Container:

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    This should be a big bucket, a large jar, a crock, or specifically designed fermenterwhich is what we use and will be showing in this post.

    The size is important. I recommend it be at least 40% bigger in volume than what youd like your final amount of wine to be. Why? Because your primary fermentation will have fresh fruit in it, which well later filter out. Also: during the initial fermentation, the yeast can get quite overzealous, and youll need room for all the bubblesplus, extra room gives the yeast extra oxygen to work with! The strawberry wine recipe below is for a one gallon batch, so your primary fermentation container needs to be at least 1.4 gallons in size.

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    Build Your Marketing Strategy

    The business side of wine is as interesting as the winemaking process, and the two sides go hand-in-hand. The best strategy captures core attributes of your winemaking journey and the story of your brand. We help you create a portfolio and packaging design to reflect your vision. Your brand comes to life as you share its story through social media, newsletters, blogs, competitions, networking and more.

    Where Can You Get More Information On Making Strawberry Wine

    As if my 5000+ words on making strawberry wine wasnt enough! If you are looking for more resources on making fruit wines, here are some of my favorite brewing books to check out:

    • Wild Wine Making < this is my absolute favorite resource if you are going to pick just one!

    Additional Time: Total Time:

    You’re going to be shocked by how easy it is to make fruit wine! Our beginner’s tutorial will teach you step-by-step how to make homemade strawberry wine.

    • 3 pounds frozen, hulled whole strawberries
    • 2 1/2 pounds cane sugar

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    Identifying Whos Drinking Your Wine

    Branding any product effectively requires you to accurately identify your ideal customer persona. In other words, in order to sell your wine to the person wholl enthusiastically buy it, drink it and buy it again, you need a crystal-clear image of who that person is.

    Wine drinkers arent the same as beer drinkers. Nor are they the same as whiskey or vodka drinkers. Sure, a person might like all of these options and drink different things as the occasion calls for them, but when it comes to marketing to wine drinkers, your branding has to fit wine drinker personas. Think the mom who shares a bottle with her best friends or the retiree whos recently gotten into gourmet cooking.

    Ask yourself the following questions to determine your wines customer avatar:

    Once youve determined who your wine is for, you can develop a brand identity that appeals to that buyer. That means choosing the right font, picking an appealing color palette and designing a label that meets their gaze from the shelf and draws them in. If you need a refresher on creating your brand identity, check out our comprehensive brand identity guide.

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