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Yellow Tail Pure Bright Chardonnay

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Yellow Tail Pure Bright Chardonnay 750ml

WFH with [ yellow tail ] Pure Bright

750ml

In stock

Light and refreshing, with fresh peach and melon flavors.

Vintage
  • Someone 21 years of age or older must be available to sign for any alcohol orders.
  • The average shipping time for Wine orders is 2-7 business days depending on state.
  • The average shipping time for Spirits orders is 3-12 business days depending on state. $75.00 min order, min excludes FL.
  • Tracking numbers will be received within 2-3 business days after an order is placed.
  • We cannot ship Alabama, Arkansas, Michigan, Mississippi, Arkansas, South Dakota, and Utah.
  • For our local scheduled deliveries – please use delivery services link below for delivery day coverage.
  • For our same day deliveries are available at all store locations if you live within 10 miles of that location. Download the Luekens App for this service.
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Yellow Tail Launches Pure Bright A Lower

STAMFORD, Conn., May 18, 2021 , the #1 imported table wine brand in the US, is introducing Pure Bright, a new lower-calorie and lower-alcohol wine that does not sacrifice on taste. The new line of refreshing and light wines, available nationally in May, will feature three core delicious varietals consumers love -Chardonnay, Pinot Grigio, and Sauvignon Blanc.

PureBright tested in seven markets initially and is well positioned within the fast growing Better for You wine segment, which is up +206% versus one year ago. Category dollar sales grew +$22MM versus one year ago and are currently $33MM . The Better for You segment will continue growing as Pure Bright distribution expands nationally, with excellent packaging, strong campaigns and an attractive price point. Currently, it is the only major brand in the category priced below $7 SRP per bottle.

Our research shows that the full flavor of Pure Bright exceeded expectations of a lower-calorie wine and consumers love the vibrant taste, said Tom Steffanci, President of Deutsch Family Wine & Spirits, the U.S. importer and marketer for . Consumers are also delighted that this wine is coming from , a brand they recognize and trust. We are confident Pure Bright is poised to take the country by storm and become the largest brand within the Better for You wine segment.

Pure Bright is available in three aromatic varietals:

Yellow Tail Pure Bright Chardonnay Wine

  • International Wine & Spirits Competition: 95 Points & Gold Medal
  • âBetter For Youâ is quickly becoming a viable wine segment and is critical to long term category growth
  • Pure Brightâs unique, rigorous wine making process in order to make a wine that is full flavored while having 25% less calories than base
  • All Skuâs are gluten free and the Pinot Grigio and Sauvignon Blanc are also vegan.
  • is easy to choose, drink and enjoy

Read Also: What Kind Of Wine Goes With Cheese And Crackers

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