So How Do You Successfully Sell Wine Online
If you want to sell more wine online you will need to do a few things:
- Email is the most effective way to drive traffic. Collect email addresses in the tasting room, thank your guest for their visit, and have them come back to purchase online. It is the single most profitable thing you can do. Your best online customers will have probably had a great experience at your tasting room and emails turn tasting room buyers into long term, repeat customers.
- Care about mobile. Today, almost 50% of internet traffic comes from a mobile phone. You have to have a mobile friendly site , or risk losing sales due to a bad mobile experience for the customer.
- Pay attention to the user experience. In your tasting room, people buy more when the user experience is great. Online, Zappos is so successful because its a great customer experience. Online wine buyers want large bottle shots, easy to understand promotions, great shipping rates and a simple checkout process on the web.
Some Of The Best Online Alcohol Delivery Services
We began with the research process, and I cannot stress enough how the importance of this step. Lets look at this from another angle. There are a few alcohol delivery services in the world that have achieved a lot in local and international markets.
The best way to start a wine business and sell wine online is by learning from what your competitors did right and wrong when they started. So, here are the most popular eCommerce alcohol delivery platforms and the best alcohol delivery apps that carved a big piece of pie for themselves.
Best eCommerce Alcohol Platforms
Study these online alcohol sales platforms, how they began their startup journey, what they did right, and what they did wrong. After studying them to extend, sketch out a business strategy that applies their best points, and avoid their weaknesses.
Embed Checkout Page In Site & Sell Wine Online
You can use the code given under Embed Plan Link pane to embed a checkout page on WordPress. For this, copy the complete code given.
Edit the Page & Paste the Copied Link
And then paste it in the text area of any post or page.
Save & Publish the Checkout Page
Publish the post or page afterwards & a checkout page will get embedded on your site.
Check out the Final Look of your Checkout Page on WordPress Site
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These Are Qualities That Tend To Increase The Value Of Wine On The Market The More Of These Your Wine Has The More Valuable Its Likely To Be:
A wine that doesnt have any of these qualities likely isnt worth selling on the secondary market, whereas a wine with all of these qualities will be among the most valuable vintages in the world. For instance, grapes that come from the best terroirs in Burgundy sell for five times the price of grapes grown in less desirable vineyards in the same region. Additionally, critics who give a wine a perfect score will increase that wines value by as much as 45 percent, sometimes more. You can highlight these factors to pique a buyers interest.
Most auction houses and professional wine sales platforms prefer to sell bottles that come from good storage conditions and have excellent provenance. This is why storing your wine professionally is better for your investments than storing in a home cellar. Wines stored under bond will give you an even greater profit. When you store under bond, you not only prove that your wine is authentic, but you avoid taxes after the sale. VAT and duty tax for wine can reach more than 20 percent of your bottles total value. This means that youll make at least 20 percent more profit by selling your wine under bond. However, its not as common to store wine under bond in the United States as it is in Europe.
Best Dtc Wine Ecommerce Platform: Wine Direct
Wine Direct is a direct-to-consumer platform specially designed to help wineries manage every facet of their online sales. This platform is ideal for wineries that dont have experience with ecommerce platforms as Wine Direct does an excellent job at easing the process of selling wine online.
The platform helps customers manage their wine club membership by processing email alerts and by giving them access to real-time sales reporting. Besides that, the platform makes marketing their priority, which provides wineries with the opportunity to both retain their members and reach a wider audience. Wine Directs built-in marketing tools encourage customers to learn about a particular wines history and its production process, which is something that drives customers to try and buy more wine. Clients get to operate with built-in marketing tools and conduct batch processing and create personalized orders.
This platform provides wine sellers with effective records that can help them ease the tedious job of tracking vineyard production. You and your staff also have access to the customers profiles where you can learn about their order history and drinking preferences. This will allow you to create customized offers and discounts and drive more sales.
WineDirect is flexible and mobile-responsive. Clients get to manage products, inventory, and customers on the go by using Wine Directs excellent mobile app.
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Think About Your Branding
Wine is an industry with a lot of opportunity, but because there are so many wine sellers already, you need to stand out. Its no longer enough to have a great product when customers can easily browse hundreds of wine brands at the grocery store. You can use Americas wine lists to jumpstart your branding if youre feeling stuck.
Your case of wine should have one or more distinct characteristics. Flavor is important, but so is your eCommerce packaging. Some customers will select a wine because the bottle or packaging looks exciting to them.
Many wine drinkers tend to be higher income, interested in excellence, and focused on quality. Use these characteristics and those found in the best wine lists to guide the type of wine you want to sell. You can also use the following to clarify how you want to be seen by customers:
Your brand doesnt need to be fully materialized before you launch your website, but it should be represented clearly. Using a consistent color scheme, hosting an easy-to-use website, and providing answers to FAQs are important factors to include.
How To Incentivize Customers To Buy Wine Online
Engaging in wine ecommerce can offer a lot of benefits for sellers. But in order to reap those benefits, you need to convince customers to buy from you.
Here are a few ideas:
- Allow customers to return online orders to your brick-and-mortar wine store.
- Provide free or flat-rate shipping whichever makes the most sense for your wine business.
- Send loyal customers exclusive coupons and invites for early access to special online sales.
- Email customers personalized recommendations for related products based on their past purchases.
- Connect with customers on your social media accounts and ask for their feedback about products, sales, and your brand in general.
- Encourage customers to place an online order for wine theyd previously bought at the store or tried in your tasting room by offering them a discount.
- Create educational content about wine for example, a how-to guide that helps novice wine drinkers choose between red wine and white wine or a blog a wine enthusiast can use to find similar wines they might like.
A quick note: the two things that tie all of these strategies together are data and research.
Collecting data about your audience and researching their specific wants and needs will help you make confident decisions about how to best attract and retain customers.
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How To Sell Your Wine At Auction
You have a stack of wine and youre wondering, should I sell some? Are my wines worth anything? How should I go about it? Never fear, because we have the answers here.
We think wine is a great investment , but there are a couple of factors to consider. If you want to buy wine specifically to turn a profit, the bad news is youre going to have to wait. Five years is a long time to be patient, especially when its so tempting to just drink it. There is a vibrant secondary market for aged wine, and if you have bought the right wine at the right price, you can do well financially. If you dont end up selling it, well, you can always drink it.
Have a cellar thats already overflowing with wines that youre not possibly going to get through in this lifetime? It might be time to liquidate those liquid reserves. Nick Stamford, Managing Director of MW Wines, Australias largest independent wine auction house, gives us the lowdown on how to get started and what to expect.
Who can sell my wine?
Online auctions provide one of the best ways to find a buyer in Australia. There are thousands of people active in our wine auctions and access to that audience will give you a leg up. As well as that, expert insights from auctioneers will ensure you secure the best price possible.
What is my wine worth?
How many wines do I need to start selling?
What will influence the price received for my wine?
When should I sell my wine?
How quickly will I see the results of my wine investment?
Why Work With Epic Cellars
We have been in the business for over 30 years as brokers in the beverage industry.
Unlike many companies, we are set up to handle purchases of any size- from a single bottle to very large collections.
We value our customers and we work hard to earn their trust and business, which is why we have a loyal base of repeat sellers.
We are a small team of friendly, and passionate individuals, located in Louisville, KY.
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Why 2021 Is The Perfect Year To Launch A Wine Business
We all knew that soon every business would be selling its products and services online. Some adopted this trend early, while some tend to catch up after their sales started to drop. 2021 was a disastrous year in terms of health and economic factors. Weve seen loss of countless lives as well as money, but theres always a silver lining to every gray cloud.
A quick adaptation of digitization in businesses has been the silver lining of 2021. Businesses have understood the importance of being present for their customers at the touch of a button. Several stores and small businesses were late to upgrade and have now closed for good.
If you own one of the lucky alcohol wineries or stores that are still alive or are yet to start your business journey, make sure digitization is the first thing on your mind. Although the year may seem very gloom even to try, it is still the perfect year if you plan to launch an on-demand wine delivery business.
An alcohol delivery service app does a lot more than just being a new channel of sales for alcohol drinks. It enables wine merchants to collect information about wine consumers that can be used to categorize their customers into small groups. Then these merchants can create hyper-targeted marketing strategies, offer customized deals, and give them a personalized experience via the liquor delivery app.
So, as I said earlier, make sure that digitization is the prime objective on your mind when you launch your wine business this year.
How To Sell Wine Online: Wine Ecommerce Tips
Wine eCommerce is experiencing robust year-over-year growth and isnât expected to slow down any time soon. The United Statesâ market is over $3 billion with an expected online wine industry growth rate of 15-16%.
Wine is also a great direct to consumer market to be in, similarly to selling coffee online. Millions of people buy wine for parties, graduations, engagements, and gifts, not to mention regular dining. Wine pairs well with dozens of foods and presents good cross selling opportunities, especially if youâre also learning how to sell food online.
If you love wine and are considering starting an eCommerce business around it, weâve got all the strategies you need. Keep reading to learn the ins and outs of selling wine online.
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The Backstory To Selling Wine From Canada
Having managed wine storage facilities in Canada since 2004, and working on private cellars across the country, we frequently get asked to assist collectors in sell some or all of their wine. Typical reasons include estate sales, health matters, divorce, debt, etc. Many people realize that their palate has changed since they started collecting and theyre long in California Cabernet, for example, a wine they no longer enjoy.
Iron Gate began by working with US auction houses in 2008 to send Canadian collections south for sale. We would manage all the logistics, inventory, etc. and see the sale through to the client receiving funds.
While many clients were pleased with the results, others preferred not to have the risk associated with auctions in a very competitive market like the US. For this reason we began to form relationships with retailers outside of Canada who would offer a fixed price for the wine which they then resold at their stores.
In 2015 with the help of a US partner we began to look at the possibility of opening a retail outlet in NY. The concept was simple. The wine would come to our facility in Toronto for inventory and photography. It would then ship to a facility in Buffalo, NY where is would be held until sold. Title would pass in the United States through our US retail liquor license and the seller would be paid in USD from our US corporation.
Regularly Purge Your Cold Subscribers
No doubt some of you reading this are going to stiffen up at the thought of intentionally deleting hundreds of cold subscribers but please keep reading. This is about quality not quantity.
The best definition of cold subscribers is someone who has not opened or clicked an email within the last 90 days. They are not opening your emails now and they are highly unlikely to open any in the future.
No matter how compelling and interesting your content is, there are going to be people who lose interest. You need to know who these people are and deal appropriately with them.
Working only with highly engaged subscribers will do several marvelous things for you. It will for sure improve your open rates. Itll lower your email software rates . It will also breath fresh wind into the sails of your creativity. There is nothing as fun as communicating with people who really want to hear from you!
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How To Sell Wine Online: Check List
How To Sell Wine Online Safely Legally And For The Best Price
Auction sites like eBay aren’t the right place for selling your fine wines
Picture the scene: youre clearing out the spare room, and you cant believe the amount of stuff that you didnt remember you owned. What are you going to do with all the books, trinkets and long-forgotten holiday souvenirs? Trudge to a car boot sale or stick them on eBay and see what happens?
Auction sites like eBay are fantastic for selling curios, knickknacks and the like but as a platform to sell wine online in the UK, especially bottles with some real value, youre just not looking in the right place. There are practical and legal reasons for this but also more importantly youll find it tricky to realise the true value of your wine.
We find it hard to believe that youd take your wine collection to a car boot sale and similarly, you shouldnt sell your fine wine on a site like eBay.
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Add Payment Options For Your Customers
Shoppers are wary of fraud and identity theft. How do you establish immediate trust? Simple: add payment providers that shoppers are familiar with, like or PayPal Checkout. These engines are popular across the web. Learning how to build a wines ecommerce website the right way means learning how to build trust with your customers.
Using An Ecommerce Builder
Ecommerce website builders are perfect for tech beginners, providing intuitive design tools, beautiful templates, and customer support, all in one place. Website builders come with fixed monthly pricing, which makes calculating the cost of building your website much easier.
When it comes to selling alcohol online, our favorites are Shopify, Wix, and Square Online. Each comes with a great set of features to help make your selling dreams a reality.
Best all-around ecommerce builder for businesses selling less than 10 products
Why do we like it?
- A good variety of templates specially designed for selling food and drink online
- Sell across Facebook and Instagram
- Easy to use, and the platform our users were most likely to recommend after Shopify
- Offer delivery to your customers doorsteps or curbside pick-up
- Set up subscriptions ideal for starting a wine or beer club!
- Ability to add a blog to your store
- Build an online store for $28 per month
Who do we recommend it for?
- Sellers with an inventory of less than 10 items
- Those who want to add a blog to their store
- Beginners who arent familiar with building a website
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